Leeds United have launched a new ticketing scheme which allows season ticket holders to sell their ticket back to the club for any individual match they cannot make it to, receiving the cost of the ticket as credit with the club, before the club then sell the seat themselves.
The stated aim is to reduce the number of empty seats at matches. It allows a few more seats to go on sale which is always good, and the club will make a little bit of money from the scheme. Sounds good all around.
The scheme will only be activated once all general admission seats to a match have been sold, but Leeds’ home league matches will probably all sell out so that shouldn’t be an issue.
It is likely that most season ticket holders who cannot make it to a match just give it to a friend or family member anyway - but this gives them the option to get the value of the ticket back instead (season ticket cost/19 will be the credit they receive). So long as giving it to someone else for the day is still an option and people aren’t forced to have ID for the season ticket I cannot see a negative to this scheme.
Do you think the scheme is a good idea? See any problems? Let us know on Twitter @ThruItAllLUFC.