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Following promotion to The Premier League, Leeds United have been negotiating new sponsorship deals as promotion opened up new financial league for The Whites to benefit from.
In what is “the largest commercial deal in the club’s history,“ Leeds United’s new primary sponsorship is with SBOTOP, a sports betting brand who will have their logo on the 20/21 jerseys which are due to be unveiled this month, as well as on the training kits.
#LUFC and SBOTOP enter into a multi-year partnership which will see the global sports betting brand become principal sponsor of the club
— Leeds United (@LUFC) August 10, 2020
Leeds United Executive Director Paul Bell said: “Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme”
“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.
“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”
Bill Mummery, Executive Director at Celton Manx/SBOTOP added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base.
“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.
“These are exciting times for all concerned and we can’t wait to get started.”