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Leeds United and The San Fransisco 49ers have had a long standing relationship. First it was a marketing partnership, then investment, and now the NFL franchise are set to buy a larger stake in the club.
Martyn Ziegler at The Times revealed that a new document entitled ‘49ers enterprises Leeds II SPV’ was submitted the Securities and Exchange Comission in the USA. This document being the sequel to the one submitted previously with which it shares it’s name.
It’s been well documented that The 49ers have been looking to invest in the club beyond their 13% stake for a while, with their share growth coming to a halt following promotion, as the Americans were gaining more shares with every Championship season.
49ers appear to be preparing for new Leeds United investment - plus lawyer who brought down Lance Armstrong and Alberto Salazar now leading Donald Trump's legal effort to overturn US presidential election.... my column: https://t.co/37WplVLrnk
— Martyn Ziegler (@martynziegler) December 4, 2020
Now that Leeds have returned to The Premier League, the club has become one of the biggest commercial revenue powers in the country as The Athletic revealed The Whites would be generating as much commercial income as Tottenham Hotspur this season.
Deals with Jay-Z’s agency Roc Nation, Adidas and SBOTOP are among the high profile deals that Leeds have done since promotion to the top flight, allowing them to spend around £100 million in the summer transfer window.
But as January gets closer, Leeds will still need investment if they want to make major improvements to the squad, and The 49ers investment could arrive just in time. It’s difficult to say how long this will take to be processed, with the previous investment taking two months between submission and official confirmation of investment. Only time will tell.