Leeds United today announced that the price of season ticket renewals will be frozen, regardless of which division Leeds are in next season.
| #LUFC are delighted to announce a Season Ticket price freeze for the 2019/20 campaign, the eighth year in a row the club has done so— Leeds United (@LUFC) February 15, 2019
It is the eighth consecutive season where the price of a ticket renewal has remained the same and the renewal period will last from Tuesday 19th February until Friday 29th March. On top of the price freeze, people who renew will also receive a complimentary gift pack as part of the club’s centenary celebrations.
The price per match of each ticket could still increase as if Marcelo Bielsa’s side get promoted they will only have 19 home games next season instead of 23.
Capping number of season tickets is harsh for people who want one, but w/ difference between PPG of a season ticket & individual tickets it makes sense for club to keep a decent number back to sell at higher price.— Mighty Whites Pod (@mightywhitespod) February 15, 2019
I'd like to see them release a few extra STs if some don't renew https://t.co/eGGHC5A6Gm
The price freeze was met with universal approval. However, there was other news released regarding tickets that some were less pleased with. The club is limiting the number of season tickets available to around the 22,500 mark, which is about how many there currently are.
Leeds United Chief Executive Angus Kinnear told the club’s website: “We currently have in excess of 22,500 Season Ticket Holders and our aim will be to retain as many of these as possible which would mean, should we be promoted, we will not be selling any additional Season Tickets to supporters – which is a huge step forward for Leeds United.”
This news means that people who wanted to buy a season ticket for next season, but don’t currently have one, will not be able to buy one if Leeds are promoted. Which has left many fans disappointed.
I had to let my season ticket go this year, have had one on and off since 1992. I was definitely going to buy it back next year. Does this mean I won't be able to?— Tim Musgrove (@timmuz50337) February 15, 2019
Capping the number of season tickets is commonplace in the Premier League, and allows the club to make more money on tickets as individual match tickets cost considerably more than season tickets. It also makes it easier for people who can only make it to the occasional game to get hold of tickets. If Leeds get promoted this could be a tricky task, it already is based on the last few matches.
The club have also announced a new tier of pricing for people aged 16-18, which should be a good bridge between the child and adult prices as people as just starting out in work and often can’t spare as much money at that age. It has not yet been confirmed how much of a discount these tickets will have.