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Leeds United rebrand update: Now even MPs are involved

You know you’ve hit a nerve when politicians take notice

Leeds United v Wolverhampton Wanderers - Sky Bet Championship Photo by Matthew Ashton - AMA/Getty Images

When Leeds United unveiled their new rebranded badge today, they would have hoped that it would get a lot of attention.

But not like this.

Leeds are trending in the UK all right, but for all the wrong reasons. Even other clubs have gotten in on the “fun,” posting things making fun of the new Leeds badge. Zenit St Petersburg and Aston Villa have both posted memes taking the piss at the new Leeds badge, and honestly, it’s only a matter of time before other clubs do as well. A ridiculous badge ripe for ridicule.

Lots of fun being had at Leeds United’s expense today. Lots of fun.

Fans have had a very negative reaction, with the petition to have the club change the “rebrand” sitting at over 40,000 votes as of this writing. Every poll shows a strong dislike of the new badge from the fans, and the LUSC and other groups are looking for feedback that they can take to the club.

And now the rebranding has even gotten this far.

One of the local MPS, Richard Burgon, has gone so far as to write a letter of objection to the new Leeds owner Andrea Radrizzani. A politician seeking to garner support from football fans? Or a fan that is using his influence as a person in power to enact change? Who knows. Either way, the fact that politicians are now getting involved means that this fiasco has reached peak silliness.

Please, redo the rebrand Andrea Radrizzani. At this point, admitting a mistake and redoing it is the only way to come out of this without creating the kind of ill-will that previous owners took years get. Leeds have had terrible owners for almost two decades, and everything up to this point has been good. Don’t step on a rake and throw the good-will away over a dodgy badge.