So, is there hope about the new badge?
Everyone hates the Leeds United rebrand. Well, almost everyone.
As of this writing, an online petition has already gathered over 25,000 signatures asking the club to reconsider.
So will they?
There were good intentions behind this badge but having watched Twitter go off the scale, you have to say that if supporter consultation is important the club need to take heed of the reaction to it. Not often you get this level of agreement on anything.— Phil Hay (@PhilHayYEP) January 24, 2018
They've asked the 10,000 a list of roundabout questions and then thought oh yes we've got the approval of 10,000 people to completely disregard the history of the club & change us into a laughing stock. If 10,000 had been shown the new badge there's no way we'd have even seen it.— Carson Strain (@CarsyLUFC) January 24, 2018
Fans have pretty much universally expressed outrage, shock, horror, etc., to this new badge. It’s bad.
After this much negative reaction by the fans, the club would have to change its mind, right? I haven’t seen Leeds fans this united on Twitter on almost anything, not even the sale of the club from Massimo Cellino to Andrea Radrizzani. Almost everyone dislikes the “rebrand” and so maybe, just maybe, the club will back down from this shit?
Everton redesigned their badge after fans complained, and in the United States, the San Francisco 49ers changed their logo after fans complained. Teams “rebrand” in the US all the time, so you think one of those teams could lend some, ahem, advice to Leeds on how to handle this change.
It think the club will backtrack and change the badge and rebranding, because I don’t see how they can’t at this point. The outrage has been quite loud.
And honestly, I hope if they do change it that they go with a design from @Ellandread.
His designs are great, and he does the kits/badge resdesigns as a hobby. It would be nice to give a fan, rather than a marketing firm from London or wherever they hired the idiots who designed that piece of crap that they just unveiled, a chance to design the new crest. Someone who understand the history of the club and the history of Yorkshire, not just some grads just out of university who are focused on “branding” or “identity” or whatever criteria they used to come up with what they’ve done. Let Leeds people redesign the rebrand.