Leeds United has once again announced the popular “kids for a quid” ticket promotion for the upcoming home match against Ipswich Town. The club has already run the promotion once this season, for the League Cup match against Newport County, and it is good to see that Leeds is committed to finding ways to make football a little more affordable for families and to blood in the new generation of Leeds United fans.
The club had already announced a discount on the purchase of both the Burton Albion and Birmingham City tickets if bought at the same time, and another ticket promotion is a great way of addressing some of the concerns that were brought by the fans in regards to the original ticket prices structure.
Top average Championship attendances 2017/18:— TheNinetyTwo (@TheNinetyTwo_) September 4, 2017
1.Elland Road - 30,899
2.Stadium of Light - 30,408
3.Villa Park - 30,199
4.Molineux - 28,380 pic.twitter.com/1JFPEMHB4s
Leeds United’s ticket prices are some of the highest in the Championship right now, although the club has been leading the Championship in attendance so far this season. All Leeds fans know by now that Leeds is one of the most popular clubs in the Championship, and as a result, the ticket prices are going to reflect that popularity. Doing away with the “lower” bracket of ticket prices was an unpopular move, but so far in the young season, the attendance hasn’t reflected that unpopularity.
Ticket promotions such as “kids for a quid” do a good job of introducing young fans to Leeds United, and make it a little more affordable for parents to bring their kids to a match. While ticket reductions across the board would ideally occur, that’s not the world that the we live in. Leeds are one of the “bigger” clubs in the Championship because of the matchday income that the club brings in, and if the club is going to challenge for promotion, the club needs to bring in revenue to comply with FFP regulations, not to mention to avoid another financial meltdown. A return of “kids for a quid” and the discounts on the midweek match show that the club is listening to the fans and providing innovative ways to reduce prices while still maintaining their brand integrity as one of the most in-demand tickets in the Championship.