When the Football League announced the iFollow service, a lot Leeds United fans were a little disappointed, as Leeds were one of the clubs that opted out of the league service to concentrate on their own branded streaming service, LUTV. Many fans, especially overseas Leeds fans, often found the service lacking.
However, as fans are beginning to figure out, it is a new day at Leeds United. The new owner of Leeds, Andrea Radrizzani, has a background in sports and digital media. While some fans were impatient about the plans (not gonna lie, I was one of them) it turned out to be worrying about nothing at all, as Leeds United announced tonight changes to LUTV and an overseas streaming service available to all non-UK/Ireland based fans.
Speaking to the club’s official website, www.leedsunited.com, Managing Director Angus Kinnear had this to say:
“ This is a big day for Leeds United and LUTV on three fronts. Firstly the international live streaming of games is a new service for the forthcoming season which will allow our thousands of our overseas fans the opportunity to watch any game home or away which isn’t being televised. We are also really pleased to be able to make LUTV content free on non matchdays, taking fans behind the scenes at Elland Road and Thorp Arch with more content and access than ever before and finally our new 99p Matchday Pass will include a fantastic live matchday show which includes the full LUTV audio commentary.”.
While the service will not cover games that are going to be televised, it will stream most of the matches this season for Leeds. The changed LUTV service will also stream all Elland Road based U-23 team and Leeds United Ladies matches as well.
This is big news for overseas Leeds United fans. Hopefully moves like this will only increase the international presence of Leeds United and add additional revenue streams for the club.